Find Web Developers
Find Web Developers

Web Development – Giving Your Small Business Web Presence

The latest software products enable novice webmasters to develop and design their own websites. If you run a small business and want to join the global web market, then consider saving money by creating your own website. Web development takes time, but with a little effort you can go live on the Internet soon.

Domain name
Before you even begin designing your website, you need to choose a domain name. Your domain name makes up the address to your website. It will likely end in.com,.org, biz, or.net.

Select a domain name that includes keywords over your company name. This increases the likelihood that users will find you when searching for a certain product rather than a business name.

Example:
Watermarketing.com is very vague and will not be found in a search unless the user specifically types that in.

Waterbottleads.com shows that you run a business dedicated to selling ads on water bottles.

Make your domain name easy to remember. Even though you can register domains up to 63 characters long, chances are people won’t remember you.

Shop around for domain registrars. Some of the larger companies like Register.com charge a large fee. Finding smaller domain register companies will save you tons of money. Check out websiteplace.com.

Web Hosting
Once you register your domain name, it is time to select a web-hosting site. Web hosts provide you with all the necessary tools and support you need to go live. Check out sites like Hostmonster and iPage for rates.

Planning
To save time, energy, and aggravation, plan your site before you begin. Know how you want your layout to look, how users will navigate it, and your sources of content and graphics.

Purchase a template that is easy to use and requires little HTML knowledge. One of the best products on the market is Adobe Dreamweaver. If you don’t want to purchase the whole program, you can buy a template of your choice online for less than $25.

Before you begin adding your content, create your navigation system. You want navigation at the top, bottom, and/or sides of your pages. Decide what type of navigation you need. The most common navigation tools are:

Site map
Home
Contact information
About Us
FAQ
Product links

Content
Content is the most important part of web development. Google loves fresh quality content. The quickest way to make a great presence on the web is through great content. Don’t just show your products; inform visitors about them.

Create content that is useful to your readers. The more knowledge you share, the more confident visitors will feel when purchasing from you. Grammatical errors, typos, and missing content deter users and send them elsewhere.

Go live
Once you build a significant amount of content into your site, it’s time to go live on the web. Just upload all of your content to your webhosting site and check it out. Go through it thoroughly to make sure it appears exactly how you want it. Make the necessary changes quickly before users begin browsing your content.

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